Privacy Policy
Ace Cabs & Executive Cars (“Ace”, “we”, “us”) is committed to protecting your personal data. This policy explains what we collect, why we use it, and your rights under UK GDPR and the Data Protection Act 2018.
Last updated: 22 July 2026
Who we are
Ace Cabs & Executive Cars is a taxi and passenger transport operator based in Antrim Town, Northern Ireland. For privacy questions, contact us at info@ace-executive.com or call 028 9441 4466.
What data we collect
Depending on how you contact us, we may collect:
- Name, phone number, email address, and journey details from quote or enquiry forms
- Pickup and destination addresses, passenger numbers, and booking notes
- Job application details and documents submitted via our Join us forms
- Technical data such as IP address and cookie preferences when you use this website
- Call or WhatsApp messages if you contact us on 028 9441 4466 or WhatsApp 07386 666 580
How we use your data
- To respond to quote requests and book transport
- To manage school, corporate, and private hire contracts
- To process recruitment applications
- To operate and improve this website (including essential cookies)
- To meet legal, licensing, insurance, and safeguarding obligations
We only process personal data where we have a lawful basis, typically contract performance, legitimate interests (running our transport business and responding to enquiries), legal obligation, or your consent (for example, optional cookies or marketing where separately requested).
Cookies
Essential cookies are needed for the site to function (for example remembering your cookie choice). Optional cookies may be used to understand site usage. You can accept or reject optional cookies via our cookie banner, and reopen settings at any time using the cookie button in the bottom-left corner of the site.
Sharing your data
We do not sell your personal data. We may share information with trusted providers who help us operate (such as email, hosting, or IT support), with regulators or insurers where required, or with the Education Authority and related partners for contracted school transport — only as needed to deliver the service.
How long we keep data
Enquiry and booking records are kept for as long as needed to fulfil the journey and meet accounting, insurance, and regulatory requirements. Recruitment records are retained only as long as necessary for the hiring process and related legal obligations, then securely deleted or anonymised.
Your rights
Under UK GDPR you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise your rights, email info@ace-executive.com. We may need to verify your identity before responding.
Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. No method of transmission over the internet is completely secure; please only share information that is necessary for your enquiry or booking.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page with an updated date.